BioTrace Medical Solutions
ABN 21 684 761 322
Last updated: September 2026

1. Introduction

BioTrace Medical Solutions (“BioTrace”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how BioTrace collects, holds, uses and discloses personal information and how you may access or correct your personal information or make a privacy-related enquiry or complaint.

Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Personal Information We May Collect

The types of personal information we may collect depend on how you interact with BioTrace and may include:

* your name;

* email address;

* telephone or mobile number;

* business, clinic or practice name;

* business address and location;

* profession, role or professional qualifications;

* information about products, technologies or services you are interested in;

* information contained in enquiries or correspondence with us;

* details relating to training, demonstrations or events;

* records of communications with BioTrace;

* marketing and communication preferences; and

* technical information relating to your use of our website.

As BioTrace does not currently offer direct online purchasing through its website, we generally do not request payment or credit card information through our general website enquiry forms.

3. How We Collect Personal Information

We generally collect personal information directly from you when you:

* submit an enquiry through our website;

* complete a contact or enquiry form;

* contact us by telephone, SMS or email;

* request information about a product or technology;

* enquire about becoming a customer or working with BioTrace;

* register for training, education, demonstrations or events;

* subscribe to marketing communications or updates;

* communicate with our team; or

* otherwise voluntarily provide information to us.

We may also receive personal information from manufacturers, suppliers, distribution partners, service providers or other third parties where permitted by law.

Our website may also automatically collect certain technical information through cookies and similar technologies.

4. Why We Collect and Use Personal Information

BioTrace may collect, hold and use personal information to:

* respond to enquiries;

* provide information about our products, technologies and services;

* assess the needs of healthcare professionals, clinics and businesses;

* discuss potential supply arrangements;

* provide quotations or product information;

* arrange product demonstrations;

* provide practitioner education, training and ongoing support;

* manage relationships with customers, clinics, suppliers and business partners;

* provide customer and technical support;

* administer events and educational activities;

* improve our products, services and website;

* maintain business and administrative records;

* comply with legal and regulatory obligations;

* protect our business, customers and systems against fraud or misuse; and

* communicate with you about BioTrace where you have consented or where otherwise permitted by law.

5. Healthcare and Sensitive Information

BioTrace primarily works with healthcare professionals, clinics and businesses and does not intend its general website enquiry forms to be used for the submission of individual patient medical information.

Please do not provide patient names, medical records, health information or other unnecessary sensitive personal information through our general website forms.

If BioTrace needs to collect sensitive information for a legitimate business purpose, we will handle that information in accordance with applicable privacy requirements.

6. Email and SMS Marketing

Where you have provided appropriate consent, BioTrace may use your contact information to send you communications about:

* products and medical technologies;

* training and education;

* product launches;

demonstrations;

* events;

* clinical or industry information;

* business updates; and

* other BioTrace products or services that may be relevant to you.

You may opt out of marketing communications at any time by:

* clicking the unsubscribe link contained in our marketing emails;

* replying STOP to an applicable marketing SMS; or

* contacting BioTrace directly.

Opting out of marketing does not prevent us from contacting you where necessary to respond to an enquiry or administer an existing business relationship.

For Australian commercial electronic messages, ACMA says businesses must have consent, identify themselves and provide an easy way to unsubscribe. ACMA also recommends keeping records showing when and how express consent was obtained.

7. Disclosure of Personal Information

We may disclose personal information where reasonably necessary to operate our business, including to:

* employees, contractors and representatives of BioTrace;

* manufacturers and product suppliers;

* authorised distribution or business partners;

* information technology and website providers;

* customer relationship management and communications providers;

* email and SMS service providers;

* professional advisers, including accountants and lawyers;

* training and event providers;

* regulatory authorities where required or appropriate;

* government agencies, courts or law enforcement bodies where required or authorised by law; and

* other service providers assisting BioTrace in carrying out its business.

We do not sell personal information to third parties.

8. Overseas Disclosure

Some third-party technology, cloud hosting, communications, CRM or other service providers used by BioTrace may store or process information outside Australia.

Where personal information is disclosed to overseas recipients, BioTrace will take reasonable steps as required under applicable Australian privacy laws.

The countries in which overseas recipients are located may depend on the service providers BioTrace uses from time to time.

Important: Before publishing this section, you should check where your website, CRM, email/SMS platform and form data are hosted. APP 1 specifically requires an APP Privacy Policy to state whether overseas disclosure is likely and, where practicable, identify the relevant countries.

9. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve functionality, understand how visitors interact with the website and assist with website performance and marketing.

These technologies may collect information such as:

* browser and device type;

* IP address;

* pages visited;

* date and time of visits;

* referring websites; and

* interactions with website features.

You may be able to restrict or disable cookies through your browser settings, although doing so may affect some website functionality.

10. Third-Party Websites

The BioTrace website may contain links to websites operated by manufacturers, suppliers or other third parties.

BioTrace is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.

11. Security of Personal Information

BioTrace takes reasonable steps to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.

These measures may include appropriate technical, administrative and physical safeguards and limiting access to personal information to people who reasonably require it for business purposes.

However, no transmission or storage system can be guaranteed to be completely secure.

12. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and to meet our legal, regulatory, accounting and business requirements.

Where personal information is no longer required and we are not legally required to retain it, we will take reasonable steps to destroy or de-identify it.

13. Anonymity and Pseudonymity

Where practicable, you may interact with BioTrace anonymously or using a pseudonym, particularly when making a general enquiry.

However, we may need to identify you where necessary to provide products or services, verify professional eligibility, arrange training, establish a business relationship or comply with legal or regulatory requirements.

This reflects APP 2, which generally provides for anonymity or pseudonymity unless an exception applies.

14. Accessing Your Personal Information

You may request access to personal information BioTrace holds about you.

We may need to verify your identity before providing access.

In certain circumstances permitted by law, we may refuse access to some or all of the requested information. Where required, we will explain the reason for refusing access and the available complaint mechanisms.

15. Correcting Your Personal Information

If you believe personal information we hold about you is inaccurate, incomplete, out of date or misleading, please contact us.

We will take reasonable steps to correct the information where appropriate.

16. Privacy Complaints

If you have a question or complaint about how BioTrace has handled your personal information, please contact us using the details below.

We will review your complaint and endeavour to respond within a reasonable period.

If your complaint cannot be resolved directly with BioTrace and the Privacy Act applies to the matter, you may be entitled to contact the Office of the Australian Information Commissioner (OAIC).

Office of the Australian Information Commissioner

17. Changes to This Privacy Policy

BioTrace may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, service providers or legal obligations.

The current version will be published on our website with the date it was last updated.

18. Contact Us

For privacy enquiries, access or correction requests, complaints or requests to unsubscribe from communications, please contact:

BioTrace Medical Solutions
ABN: 21 684 761 322
Glenbrook NSW 2773, Australia
Phone: 0416 211 400